When it comes to choosing the perfect gift for every romantic mood, jewellery is evergreen. From the tiny “I’m sorry” pendant to the bold red beads of “love is forever”, from the “I have a crush on you” plastic bangles to “Will you marry me?” diamond rings – throughout history jewellery has been the infallible medium of expressing emotions.
That’s why (OK, also because of the barrage of questions you keep asking about gifting little trinkets to her…:D) jewellery as romantic mementos became the topic of my most recent random foray through the jungle. Did I say jungle? I meant the Web.
Now to me, it’s not the price of a piece of jewellery but its ability to express feelings that sets it apart. Hence, I knew any one type of jewellery can never be the solution to all your gifting needs. Just like your feelings, the perfect jewellery for your special someone varies from occasion to occasion. And where can you find this mind-numbing variety other than indigenous India – the mind-numbing motley of different traditions, cultures, mores and yes – different native genres of jewellery design?
That’s what brought me to CraftVilla, a huge online marketplace for unique, handcrafted lifestyle products, directly from India’s home-grown artisans.
Products from the remotest of Indian villages available online, ready to be shipped around the globe?
That sounded too good to be true, so I decided to check up a bit more on this unbelievable-sounding initiative. What I found left my mouth agape. CraftsVilla is basically an Online bazzar, where partner artisans create their own shop, set their own price, and sell their own products as they please. Craftsvilla has even set up “CraftVilla Studios” in many parts of the country to help local designers with technical aspects of the process like taking the right kind of photos of their products, uploading, writing eye-catching content etc. The online model gives global exposure to India’s very own local art forms on the one hand, reducing prices by removing middlemen on the other. It’s just pure delight for both buyers and sellers.
As planned, I proceeded straight to the jewellery section. And at last I got what I was looking for. Each piece here is unique, and it talks to you. It has a personality, a mood. In a place like CraftsVilla (and yes it’s a place), that’s only natural I guess, as each product is handcrafted by indigenous craftsmen, for whom art is a way of life.
I always feel jewellery (or any clothing item or accessory) is not just about making yourself look good. It’s about expressing who you are, and what you’re feeling like at the moment.
Like in this one, for example. Class, confidence and aesthetics have never blended so naturally as they blend in you ;)…
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